Monday, 4 November 2013

Lauren Walters - English Language Coursework - 500 words - Style model article




SUPER SKINNY MODELS – ARE WE SENDING TEENAGERS ON A RUNWAY TO ILL HEALTH AND PERCEIVED ‘PERFECTION’?

Models are iconic for some however they might just be too iconic as it seems. As images of models are plastered all over billboards throughout almost every town and city, the lack of confidence among teenagers condense within a short space of time. This major yet controversial issue regarding the vast majority of young people in the UK is encouraging teenage girls in particular to pursue a certain image in order to fit into society. This unrealistic image labelled ‘perfect’ is what teenage girls idolise. The airbrushed and flawless face, skeletal figure, defined jaw line and fragile legs are reasoning girls to develop eating disorders.

Sarah Wilkins, a mother of two teenage girls raised this issue when one of her daughters, aged 16 was diagnosed with anorexia last year. Sarah Wilkins holds modelling agencies liable for this due to the constant publicity of skinny models, implying that this look is what every female should shadow.  Not long after the issue was pointed out, a significant amount of parents from all over the UK who could relate to this concern stepped in. With the saying being “thin is always in”, the CEO of the popular clothing brand H&M have said “some of our models have been too skinny. That’s not ok”, however some girls claimed to have been turned away from modelling agencies for simply being ‘too big’ to recruit.

A young size 12 woman aspiring to be successful in the modelling profession was turned down by several leading model agencies for being her size however has successfully beaten approximately 200 girls in a tough competition to be crowned ‘Miss London’. In this case, a young woman has overcome being rejected and not changed her appearance in order to fit in with the requirements of modelling agencies. However, there are still many other girls in the UK are struggling to fight against their unhappiness attributable to magazines, television shows, websites and every day advertisements displayed on places where it is to be seen all the time e.g. bus stops. But how can we stop this? This is an ongoing and almost non-negotiable as companies would argue that their models are not too skinny and that they are simply advertising their products, benefiting themselves as a company and the public. Vogue could argue against this point as the company have claimed to "not knowingly work with models under the age of 16 or who appear to have an eating disorder" and they also request their casting directors to verify identification at any of the castings that take place. But even though eminent modelling agencies are introducing new policies for recruiting models, is our issue resolved?


The parents of these aspiring models or simply fashion lovers who look up to these models as an inspiration are also suffering. While these teenagers are willing to maintain a ‘perfect’ image, their personalities change as well as their diets as they try to be someone who they are not, this is something parents find hard to control.

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